Eye On Housing
A new question introduced to the 2021 Edition of What Home Buyers Really Want* showed buyers pictures and descriptions of four exterior designs and asked for their preference. Results reveal that buyers have quite diverse preferences for the exterior style of their home, since none of the choices was preferred by anywhere near a majority of buyers. At best, a… Read More ›
An earlier post revealed that 69% of buyers who were actively engaged in the process of finding a home in the final quarter of 2020 have spent upwards of 3 months searching for a home without success. For the first time in this series history, the number one reason long-time searchers haven’t made a home purchase is not because of… Read More ›
Of the 15% of American adults considering a future home purchase in the final quarter of 2020, 56% have moved beyond planning and are actively trying to find one to buy, up from the comparable 43% share a year earlier. This increase marks the fourth consecutive year-over-year rise in the share of prospective buyers who have become active buyers. Several… Read More ›
For a rising share of home buyers, housing affordability is improving. According to the Housing Trends Report for the final quarter of 2020, 38% of buyers are able to afford half or more of the homes available for-sale in their markets. A year earlier, that share was 21%. The increase is an indication that historically low mortgage rates continue to… Read More ›
Buyers’ perceptions about the availability of homes in the market are showing significant improvement, according to the latest Housing Trends Report. In the final quarter of 2020, 37% of prospective buyers expect their search for a home to get easier in the months ahead, while 54% expect it will be harder or stay the same. A year earlier, far fewer… Read More ›
According to NAHB’s latest Housing Trends Report, 15% of adults were considering a home purchase in the fourth quarter of 2020, up from 11% a year earlier. Further analysis reveals a significant shift in interest for newly-built homes during this period among prospective buyers. In the final quarter of 2020, 41% of buyers were looking for a newly-built home, more than… Read More ›
According to NAHB’s latest Housing Trends Report (HTR), the share of Americans who are considering the purchase of a home in the next 12 months was 15% in the fourth quarter of 2020, four percentage points higher than a year earlier and the largest year-over-year gain in the 3+year history of this series. The gain shows the COVID-19 pandemic continues… Read More ›
An earlier post revealed that 62% of buyers who were actively engaged in the process of finding a home in the third quarter of 2020 have spent upwards of 3 months searching for a home without success. Although the top reason long-time searchers haven’t pulled the trigger continues to be the inability to find an affordable home (38%), that share… Read More ›
An earlier post revealed that 59% of buyers who were actively engaged in the process of finding a home in the second quarter of 2020 have spent upwards of 3 months searching for a home without success. Although the top reason long-time searchers haven’t pulled the trigger continues to be the inability to find an affordable home (39%), that share… Read More ›
Of the 11% of American adults considering a future home purchase in the second quarter of 2020, about half (49%) are not simply planning it, they are actively engaged in the process to find a home. That is a significantly higher share than the comparable figure a year ago (41%), which suggests that the COVID-19 crisis and its accompanying record-low… Read More ›