Eye On Housing
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Rose Quint is Assistant Vice President for Survey Research. Ms. Quint holds a Bachelors of Science degree in Economics/International Business from Old Dominion University as well as a Master’s degree in Economics from Virginia Polytechnic Institute and State University. Her responsibilities include planning and conducting industry surveys, specifically in the areas of builder sentiment, remodeling, housing affordability, and AD&C financing issues. Ms. Quint is also responsible for special research projects, such as studies on builders’ profitability, consumer preferences, construction costs, and membership census. She joined NAHB in 1999.
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Builders’ Profit Margins Fall as Balance Sheets Grow
The financial performance of any company is directly linked to the industry environment in which it operates. Factors such as the number and size of its competitors, barriers to enter or exit, capital requirements, economies of scale, or the bargaining power of customers and suppliers all play a role in the potential profitability of a company. Given this reality, one… Read More ›
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High Home Prices Are Leading More Buyers To Give Up Home Search
An earlier post revealed that 67% of buyers who were actively engaged in the process of finding a home in the 1st quarter of 2022 have spent 3+ months searching for a home without success. By far, the most common reason these long-term searchers cite for not having bought by now is their inability to find an affordable home (48%). … Read More ›
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Fewer Prospective Buyers Are Actively Searching for a Home
A growing segment of prospective home buyers aren’t moving past the planning stage. At its peak in mid-2021, 61% were actively trying to find a home to buy. Now, the share is back to pre-pandemic levels, at 46%. This is clear evidence that higher mortgage rates and double-digit growth in home prices are discouraging a growing share of buyers from… Read More ›
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Buyers Feeling Grim About Housing Affordability
Buyers’ expectations for housing affordability continue to sour. In the first quarter of 2022, 81% said they could afford less than half the homes for-sale in their markets – the highest share since before the pandemic. At its lowest point in the 4th quarter of 2020, 63% of buyers expected to afford <50% of the homes available. On the other… Read More ›
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Buyers’ Perceptions of Housing Availability Fall Back to 2018 Levels
Buyers’ expectations of housing availability continue to worsen. At its peak in the 4th quarter of 2020, 36% expected the home search to get easier in the months ahead. After five straight drops, the share is now 17% – a level not seen since 2018. In contrast, 74% expect the search for a home to get harder/stay the same. Buyers’… Read More ›
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High Building Materials Prices Erode Preference for New Construction
Preference for newly constructed homes skyrocketed in 2020, as buyers looked for homes with more square footage and amenities in which to work remotely, school children, exercise, etc. By the fourth quarter of 2020, 42% of prospective buyers preferred new construction. Since then, however, rising new home prices (driven by a 31% increase in the cost of building materials) have… Read More ›
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Housing Demand Is Softening
The share of adults planning a home purchase within a year fell for a third straight quarter in the first three months of 2022, down to 13%. The last time fewer American adults intended to buy a home was in the second quarter of 2020 (11%). The decline is evidence that the COVID-induced boost to housing demand is past its… Read More ›
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Soaring Construction Costs Drop Housing Affordability to Lowest Level in a Decade
Supply-chain bottlenecks that put upward pressure on home prices along with rising interest rates contributed to housing affordability falling to a 10-year low. The likelihood of higher interest rates in the months ahead (as the Federal Reserve moves to tighten interest rates) along with ongoing production challenges threaten to drive housing affordability even lower in 2022. According to the National… Read More ›
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Once Again, High Home Prices Are to Blame
An earlier post revealed that 67% of buyers who were actively engaged in the process of finding a home in the final quarter of 2021 have spent 3+ months searching for a home without success. The inability to find a home they could afford once again became the most common reason (41%) these long-time searchers could not buy a home. … Read More ›
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Home Prices Discourage a Growing Segment of Prospective Buyers
The share of prospective buyers actively trying to find a home fell in both the third (57%) and fourth quarters (52%) of 2021, after reaching a series high of 61% in the second quarter of the year. The downward trend demonstrates how falling levels of housing affordability have discouraged a growing share of potential home buyers from actively engaging in… Read More ›