NAHB Economics Books

Unlock the secrets to creating homes that resonate with the pulse of contemporary living with the updated edition of What Home Buyers Really Want.

With a global shift brought on by the pandemic, the 2024 Edition delves into the core of evolving home buying preferences shaped by a transformed landscape of how we live and work. Based on an extensive nationwide survey of recent and prospective home buyers, this edition is your compass to navigating the new era of housing demands. Buyers are redefining what a home is to them, and this edition is your key to understanding the dynamic shifts in buyer expectations.

What’s Inside:

• Fresh Insights Post-Pandemic: Navigate the post-pandemic housing market with insights that reflect the priorities and desires of home buyers.
• The Evolution of Home Preferences: Explore the changing landscape of home preferences, from architectural features to technological advancements. Find indispensable data on features that home buyers prioritize.
• Demographic Dynamics: Delve into the nuances of buyer preferences based on demographic factors such as age, race/ethnicity, geographic location, and income or price point so you can tailor your offer

• NAHB Releases What Home Buyers Really Want, Study Shows Buyers Want Smaller Homes
• Outdoor Features & a Laundry Room Among Most Wanted Features
• No National Consensus on Exterior Design Preference
• Most Home Buyers Want One, Medium-Sized Home Office
• Buyer Preference for a Detached Home Remains Strong
• Home Buyers’ Ideal Community
• Top Compromises Buyers Will Make to Reach Homeownership

Ready to find out what other residential remodelers are earning? Want to figure out what you should be making as a remodeler? The Remodelers’ Cost of Doing Business Study is your chance to find out. Discover the benchmarks you need to compare your business to other remodeling firms like yours and with the industry as a whole. NAHB economic and business management experts collect and analyze financial statements from remodelers across the country. Uncover gross and net profit, assets and liabilities, owners’ equity and financial ratios – indicators of how you and other remodelers are doing.

• Remodelers’ Average Net Profits are Down, NAHB Study Shows
• How Much Does it Cost Remodelers to Do Business?

Like most U.S. businesses, many builders shut down operations for some time in 2020, reinvented processes to ensure safety, provided health training to workers, limited visits to model homes, and adapted to remote work for office staff. Builders in 2020 also had to quickly learn how to navigate the uncertainties of supply-chain disruptions that skyrocketed pricing and decreased the availability of building materials. As if these issues were not challenging enough, the industry’s chronic labor shortage worsened as fear of the virus spread among workers and subcontractors. Whether you build two homes or 2,000 homes a year, The Cost of Doing Business Study, 2022 Edition provides statistics and analysis so you can see how you compare to other builders. This one-of-a-kind resource discusses financial performance according to builder type and size, as well as industry-wide averages using these key indicators including gross margins, net profit, cost of sales, operating expenses, and financial ratios. Results from this survey provide single-family builders with current information to benchmark their employees’ level of compensation and benefits.

• Builders’ Profit Margins Fall as Balance Sheets Grow
• How to Check the Financial Pulse of Your Business

Find the Salary, Bonus, and Benefits Data for 39 Single-Family Builder Positions. Discover how other single-family builders are compensating their employees with pay and benefits. Uncover the data compiled in the Single-Family Builder Compensation Study, 2022 Edition to benchmark the compensation and benefits you should be offering your employees. The NAHB Economics & Housing Policy Group collected compensation and benefits data for 39 common positions at single-family home building companies. The data was analyzed by region, 2021 dollar volume, 2021 single-family starts, and number of employees on the payroll. Review the findings from two different perspectives: Compensation and Benefits for 39 Positions—a broad view of the full-time positions that currently exist at single-family building companies, a comparison of average total compensation and benefits across position and Compensation and Benefits by Position—a detailed view of the average compensation and benefits for each position.

• Single-Family Builders: How Does Your Compensation Measure Up?