The share of prospective home buyers looking to buy a newly-built home peaked at 42% in the fourth quarter of 2020, before falling to 38% and 33%, respectively, in the first two quarters of 2021. The drop is most likely the direct result of strong gains in new home prices in 2021, which have been driven by double-digit growth in… Read More ›
Tag Archive for ‘housing trends report’
Desire for Homeownership Continues to Increase
Seventeen percent of American adults are considering the purchase of a home within a year, according to NAHB’s Housing Trends Report (HTR) for the second quarter of 2021. The share (now seasonally-adjusted*) has increased for five consecutive quarters, after hitting a series low of 10% in the first quarter of 2020. The upward trend is clear evidence of Americans’ growing… Read More ›
Bidding Wars Are Most Common Reason Active Buyers Can’t Make Purchase
An earlier post revealed that 64% of buyers who were actively engaged in the process of finding a home in the first quarter of 2021 have spent upwards of 3 months searching for a home without success. For the second time in this series history, the most common reason long-time searchers haven’t pulled the trigger is not because they can’t… Read More ›
Prospective Buyers Are Quickly Becoming Active Buyers
Of the 16% of American adults considering a future home purchase in the first quarter of 2021, 63% have moved beyond planning and are actively trying to find one to buy, up from the comparable 49% share a year earlier. This increase marks the fifth consecutive year-over-year gain in the share of prospective buyers who have become active buyers. Several… Read More ›
Some Buyers Perceive an Improvement in Housing Affordability
For some home buyers, housing affordability has improved. According to the Housing Trends Report for the first quarter of 2021, 35% of buyers report being able to afford half or more of the homes available for-sale in their markets. A year earlier, that share was 23%. The increase is an indication that still relatively low mortgage rates continue to have… Read More ›
More Buyers Expect House Search Will Get Easier in Months Ahead
In the first quarter of 2021, more prospective home buyers (33%) expect that finding the right home will get easier in the months ahead than did a year earlier (25%), according to the latest Housing Trends Report. A majority of buyers (61%), however, still expect the house search will become harder or stay about the same in the near future,… Read More ›
More Buyers Are Specifically Looking for New Construction
A recent post revealed that 16% of adults are planning a home purchase in the next 12 months. Among that group of prospective buyers, 42% are looking to buy a newly-built home and 30% an existing home. A year earlier, in the first quarter of 2020, only 24% of buyers reported a preference for new homes, while 40% were looking… Read More ›
COVID-19 Continues to Fuel Desire for Homeownership
Sixteen percent of American adults are considering the purchase of a home in the next 12 months, according to NAHB’s Housing Trends Report for Qtr1’21. That is six points higher than the 10% with similar plans a year earlier. The increase marks the third (and largest) year-over-year gain in the share of prospective buyers in the series history. This steady… Read More ›
Buyers Have Diverse Preferences for the Home’s Exterior Design
A new question introduced to the 2021 Edition of What Home Buyers Really Want* showed buyers pictures and descriptions of four exterior designs and asked for their preference. Results reveal that buyers have quite diverse preferences for the exterior style of their home, since none of the choices was preferred by anywhere near a majority of buyers. At best, a… Read More ›
Share of Home Buyers Getting Outbid Almost Doubles
An earlier post revealed that 69% of buyers who were actively engaged in the process of finding a home in the final quarter of 2020 have spent upwards of 3 months searching for a home without success. For the first time in this series history, the number one reason long-time searchers haven’t made a home purchase is not because of… Read More ›