Profile of the Typical Residential Remodeler

Data from an annual census of its members allows NAHB to construct detailed profiles of particular types of members, such as residential remodelers.  The latest census shows that in 2011, NAHB’s typical residential remodeler member had about $536,234 in total revenue, employed 6 people (4 construction and 2 non-construction workers), and started 3 housing units.

The 2011 census further shows that the number of builder members whose primary business is residential remodeling rose to an estimated 11,986, up four percent from the 11,484 number estimated for 2010.  Of all NAHB’s builder members, 28 percent reported residential remodeling to be their primary business activity, while another 31 percent reported it to be a secondary activity.  This implies that in “all” 59 percent of builder members were engaged in residential remodeling one way or another, topping the list as the activity with the highest overall share of builder involvement in 2011.

 

 

2008

2009

2010

2011

Number of Residential Remodelers

12,885

13,645

11,484

11,986

 

The census also collects demographic information about the remodeler.  For example, in 2011, 94 percent of residential remodelers were male, their median age was 54 years, and their average tenure at NAHB was 13 years.  In addition, 46 percent had a college or graduate degree, 35 percent had some college education, and 19 percent had a high school diploma or less.  About 12 percent reported building age-restricted housing for people 55 and older.

 

2011

 

Avg. # of Employees

6

 

Male

94%

Avg. # of Starts

3

 

Female

6%

Median Revenue

$536,234

 

 

College/Graduate Degree

46%

% Building for 55+

12%

 

Some College

35%

Median Age

54

 

Average NAHB Tenure (years)

13



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